Interactive content offers a great way for businesses and marketers to stand out this year and get more engagement and thankfully, there are lots of great tools to help you create it easily, without any prior design experience. Hi Lilach, this is a great list! Interactive Content Provides Better Data to Optimize Your Buyer Persona and Your Sales Funnel Believe it or not, interactive content can prove remarkably effective at every stage of the sales funnel. Think of Guides.co as a SlideShare for interactive guides of sorts. Interactivity engages people with your mission and message, while educational content actually helps you to fulfill that mission. Everything you need to know about growing your following and engagement, Discover the best tips, tricks and strategies to boost your search engine rankings, by Lilach Bullock | Jan 16, 2019 | Content Marketing, Tools | 24 comments. The interactive content tools can generate several business opportunities for those who apply them in a well-planned and well-structured Content Marketing strategy. I didn’t know guides.co and some of the other tools, while I am quite familiar with the domain. Thanks Whitney Love your suggestions – will definitely check out Unicheck, sounds awesome . Your e-mail address will not be published. This directly gets your readers involved, since they have to click to move forward, and with the ability to comment on each page, you can find out exactly what they are loving. If you continue to use this site we will assume that you are happy with it. Which of these are the most compelling to you? During the awareness stage, making users aware that they have a problem is key. Given the challenges in the process of creating interactive content types, H5P offers an efficient and easy-to-operate solution. It’s no longer only about promotion and selling tickets. An intuitive tool to post data in interactive charts, graphs and infographics. The platform is simple to use, simply choose the format, write (or add) your content or select content from their network, and share. And I’m interested in to try Mapme, Qzzr and Ceros. Content Marketing Grader By Scoop.it. I know several tools from your list, and they are actually good. They offer interesting options for lead generation. Mapme is an interactive mapping tool that really lets you take your readers on a journey along a specific story line, news event, or travel trip. There is also Queezly which is a very easy to use app that helps to create 4 types of interactive contents: quizzes, polls, personality tests and ranking lists. Some of the most popular types of interactive content are quizzes. Email. This is exactly information i needed. Qzzr can be both embedded on your own website and easily shared on social media like Facebook, which can help really drive traffic through social channels. An authoring tool is a software program that enables you to easily create interactive lessons and quizzes. Guides are some of the most successful types of written content, as they provide lots of value to the reader. Using WIREWAX, you can take your videos and make them clickable using “hotspots”, resulting in increased engagement and better click-through rates. One of the most popular types of interactive content today is a quiz. The tool is all about helping you catch more leads through the use of this simple, yet extremely effective form of interactive content: quizzes and surveys. Based on Fukasawa theme by Anders Norén. Thanks Lilach! Very useful. This piece of content was featured in the Content Marketing Institute’s newsletter and generated over 4,500 leads for Scoop.it. With this tool, you can get awesome quizzes, calculators, infographics, maps, contests, eBooks, and other types of content in an interactive format. PlayBuzz calls itself a “digital publishing platform” it’s goal is to allow marketers to create content that is optimized for engagement, interaction, and sharing, especially across social media. Hi, Lilach! Interactive videos can include click-throughs to landing pages, quizzes, or play certain sections based on the viewer’s choices. How to re-engineer your business mindset and pave your way to success, Generate more leads and sales from your content. Wish you a lot of subscribers, Consumers today are looking for more personalized and memorable experiences. Take everything from video to pdfs to images and text and make it far more engaging to your readers by bringing them on a “content journey.” RooJoom designed  their tool with the idea of creating the maximum amount of “stickyness” and it also even lets site visitors create their own content as well. Their drag and drop builder is very easy to use and another useful thing is that you can integrate with all kinds of systems, such as Pardot, HubSpot and SalesForce in order to make the most out of your content and generate more leads. 7 Interactive Content Tools … Hi there, many thanks for your comment:) I wasn’t familiar with Queezly, but I will definitely check it out! Recreating custom versions for separate websites and platforms inflates the costs of interactive content types. Users can follow along with set pins that highlight a starting point on the map and can be given even more information in the form of video, images, gifs, and data along the way. The content becomes attractive with different themes, templates, logos, and animators. Zembula is an interactive content creation platform for email, SMS, and social media. What makes this type of content so great is that it captures readers’ imaginations and makes them want to interact. Never hear of any of them before, but definitely I have to check some of them more closely. What is an Authoring Tool? Votion offers interactive brackets, polls, and lists, as well as quizzes and this vs that matchups. Tips and strategies for generating sales, whatever your niche is! Have you used any interactive content yet on your website? The future of content has slowly been pointing more and more towards interactive content. The scoring logic is really useful, especially the "if most answers are A, give the outcome X". It’s a platform where you can easily create interactive polls, surveys, personality tests, video quizzes. Zaption is an interactive video tool designed to engage learners (of all types) by prompting them with clarifying questions throughout an educational video. Here are a few of my favorite tools for creating interactive content. This means when your customers are enticed to click on more content within the image, they are brought even more targeted and engaging content. Make deliciously engaging. How has it impacted your engagement and conversions? With more and more businesses investing in it, the market is getting beyond saturated. View Case Study These standout apps, platforms and interactive content encourages engagement from readers, viewers and listeners. The Best Interactive Content Building Tools For Digital Marketing In 2020. hello lilach i am a big fan of your article writing skills, this was really useful! RooJoom is an easy way to take your existing content and transform it into something that is very interactive. Ceros is a content creation platform that can be one stop shopping for marketers who are looking to create all different types of interactive content from infographics to micro-sites and even magazines. It is an online platform that provides free storytelling tools for creating an engaging user experience. Ceros highlights the fact that you don’t need any design skills to make highly engaging and interactive content, they handle all of that for you with their design studio. This is one of the finest distance learning tools that can convert any PDF, MS Office, or other files into flipbooks in multiple different languages. It is a new product from my startup and as a Content Marketer who tried maaany tools, I highly recommend it , Thanks Zuza for recommending your own tool I’m not familiar with it so will take a look . Brackets are for more than just March Madness, and it’s one of the more fun ways to get your readers and potential customers really involved. Users love taking and sharing quizzes. Embed your … Users can also add their locations to the map, so they can get more involved in the process. Our range of digital tools and platforms help Fintech and IT organisations across the world achieve their unique and challenging sales, marketing and internal communications objectives. This site uses Akismet to reduce spam. If you don’t have time for crafting interactive content and you want to delegate that responsibility, you can rely on the ContentTools team. One big boost you’ll find from SnapApp is that it integrates with tons of other tools like CRM systems and marketing automation software to really make things flow. You can basically create interactive, 3D maps with images and videos that will help you take your readers and visitors on a fun journey. Learn how to create engagement and take advantage of users activity. This tool makes your content unique. Nice Information Lilach, Thanks for sharing. ThingLink is able to turn a simple piece of content like an image into something far more interesting and engaging. 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